Social media is one of the major tools all businesses should be using in order to fully market their company and engage customers.  With social media, companies can interact with current customers and connect with potential customers, but there are so many social networks to use, how can you post to all accounts with one update in addition to keeping track of the results?  This is where Hootsuite comes into play.  Hootsuite can help you manage all of your social media accounts in one place.  The social networks it supports are Twitter, Facebook, Instagram, Google+, Foursquare, Myspace, WordPress, and Vimeo; it also has a feature called App Directory, which allows you to add even more social networks and tools into your dashboard, such as Tumblr, YouTube, Flickr, MailChimp, SocialFlow, and many more.


In the dashboard, you can choose which accounts and its associated streams you want to monitor, such as news feeds, mentions and search.  Each stream has its own customizable tab that can be organized by content, account or network.  You can also connect more than one account with each social network, i.e. several Facebook accounts and several Twitter accounts.  With certain streams, like Twitter mentions and direct messages, you can assign and respond to the messages with your team – how convenient!

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           To make a post, you simply type your message in the box in the upper left corner; add any links, photos or videos you want included; add your location, if desired; and select the account where you would like the content to be posted to.  You can also schedule the post to go out at a later time.  Scheduling is a useful tool that HootSuite has available, but if you’re not sure when your posts should go out, it can add on to the stress of keeping your social media accounts up-to-date.  Luckily, HootSuite has created a great new feature called AutoSchedule, which, according to CEO Ryan Holmes, allows you to “spend more time finding and sharing content and less time worrying about the best time of day to share it.”  AutoSchedule determines the optimal posting times for each of your social networks, leaving you only with the task of choosing the content you wish to post!

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            Another awesome feature of HootSuite is the ability to track analytics. You can measure the success of each of your accounts, gauge where traffic is coming from, create custom reports, and track URL click-throughs, which allow the necessary adjustments to be made to obtain the best results for your campaigns.

Overall, HootSuite is a great tool to use to keep your social media accounts organized and in one place.  It allows you to track your accounts while making it easier to stay on top of the online world and increase engagement.  Best of all, it’s free!  Who wouldn’t want to use a free tool that makes work more efficient?

By Eric Vogel Apr 24, 2013 no responses

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