If you have been paying any attention at all in the past 5 years, you have seen the way social media has changed our world, from the way we interact with one another to the way we market our businesses. For those that thought social media was a passing fad, the trends seem to suggest that not only is social media growing in influence, but we are seeing new platforms being developed and becoming more popular all the time.
If you are at the point where you are wondering if your company should be using social media for marketing purposes, the answer is YES! In fact, check out these 10 Surprising Social Media Statistics from fastcompany.com.
Moving from SHOULD I? to HOW SHOULD I?
Yes, your company needs to be on social media. 93% of marketers are using social media. If your company has a marketing person or team and they don’t have a social media marketing strategy, it is time to create and implement one. If your company doesn’t have a marketing team or your marketing team is already stretched thin, you may want to strongly consider using a social media marketing company.
Here are 3 reasons why you should consider using a social media marketing company:
1. It takes time you don’t have.
With all the things on your plate as a business owner, you might not have the time to sit down and figure how to most effectively use social media to grow your business. Doing the research to stay current with social media trends and to create effective posts can be very time consuming. It just makes sense to hire a social media marketing company if you don’t have the time to put into it yourself. Also, you have more important things you could do right??
2. It’s what we do.
Social media marketing companies like Pillar are experts when it comes to promoting businesses on Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube, and WordPress. It’s what we do all day, every day. We understand how to go from having a social media presence to reaching new customers using social media. We are up to date on the latest information regarding the evolution and changes in all the social networking platforms. We create effective and relevant strategies for businesses, it’s what we do.
3. If you are going to do it, do it well.
While DIY projects can be fun and sometime lead to a great product, some things are better left to the experts. If you or your team are not familiar with social media marketing, the best use of your time and money is to hire a social media marketing company to get the results you need to help grow your brand identity and bottom line.
Social media isn’t going anywhere anytime soon. It is time for your company to stop ignoring social media and start using it effectively to expand your reach. Luckily, companies like Pillar Social Media exist to create and manage social media marketing strategies for your business so that you can continue to do what you love and keep your business running smoothly.